NIKE FOOTBALL LAUNCHES THE ALPHA MENACE ELITE LED BY THE RUSSELL WILSON PE


Nike’s latest cleat, the Alpha Menace Elite, breaks a lot of rules. “In terms of cleats we’ve made before, this is our antagonist,” says Jeff Rasmussen, Nike Sr. Inline Innovator and the lead footwear designer for the Alpha Menace Elite. “It has a dangerous, gritty vibe.” Nike Alhpa menace Elite That’s because the Menace was built for versatile, explosive and multidirectional players such as Russell Wilson. Russell provided key insight and was integrated in the design and development of the Alpha Menace Elite and his Russell Wilson PE. But Wilson, a Super Bowl Champion, is not your typical quarterback. “He moves like a linebacker,” explains Rasmussen. “The yards he picks up, the way he eludes players and leaves the pocket…he’s incredibly agile uses every bit of the bottom and the edges of his cleats.” So the Menace was built to accommodate exactly that. Fourteen studs line the outsole, eight of which are standard primary studs that appear on most cleats. Rasmussen’s team added a toe and heel stud and four secondary studs. This unique configuration provides multidirectional traction to be able to dodge opponents and stop on a dime. 


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