Here's How Adidas Is Celebrating Chinese New Year


New pack releasing on Jan. 13. 

Adidas is taking advantage of Chinese New Year with a four-pack of sneakers centered around the holiday. The group consists of the EQT Support ADV, NMD R2, Superstar 80s, and Campus, all of which are done in traditional white and red colorways. The sneakers wear Chinese "four blessings" symbols and bamboo hangtags to further cement the theme. According to Adidas, this pack of Chinese New Year sneakers will release globally on Jan. 13. Beyond this set, there is also a new Adidas Ultra Boost based on the Spring Festival. 


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